Sara Fortier, the author of Design Research Mastery, is also the Founder and CEO of Outwitly Inc., a multi-million-dollar UX and service design staffing agency.
She has 14+ years of experience scaling human-centred design across widely different sectors — from government, healthcare, and education to Fortune 500 tech companies, including Apple and Microsoft.
Sara holds a huge passion for design research and its too-often-untapped power to inspire exceptional experiences. She lives in Winnipeg, Canada with her family of five: her husband, their two children (Jackson and Heidi), and their Siamese kitten.
Download 25+ free templates, checklists, and guides created by Sara Fortier from 14+ years in the field — your practical companions to Design Research Mastery.
Delivered through Outwitly Academy, this self-led online companion to Design Research Mastery was created by Sara.
She walks you through step-by-step strategies for turning research insights into meaningful, human-centered experiences that bring business impact.
What you’ll get:
Sara’s company, Outwitly Inc., helps organizations build high-performing design teams through UX staffing, training and design execution support, enabling design leaders and their teams to turn vision into measurable results.

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For Practitioners
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